What is Digital Marketing?
Digital Marketing is one of the business marketing through online digital media. For business expansion and reach we all use different kinds of marketing. Posters, flyers, newspaper ads, stickers, etc. Besides these physical marketing, nowadays we are using many online platforms for marketing.
Popular ways of digital Markting:
- SEO (Search Engine Optimization)
- SEM (Search Engine Marketing)
- PPC (Pay Per Click)
- Social Media Marketing
- Content Marketing
- E-mail Marketing
- Affiliate Marketing
- Website Marketing
- Video Marketing
- Contextual Advertising
Traditional vs Digital Marketing
In most cases, traditional and digital marketing are similar to each other. In traditional marketing, we used printed advertisements, physical marketing, and so on. But in digital marketing, we can spread marketing online and electrically without any physical appearances.
In some cases, digital marketing is cheaper than traditional marketing. Digital marketing is a two-way communication system while in the traditional way we won’t be able to get feedback from the customers. Above all digital marketing is the best strategy for today’s marketplace.
By doing digital marketng a business is available online. That means it is simultaneously available both physically and online. One can easily know about your business online. Through digital marketng, your business will be available in search engines.
Some new customers will come by digital marketng. In digital marketing, a third party won’t get any access to your business. You will directly connect through customers.
SEO (Search Engine Optimization):
SEO is a process by which your website rank will increase on the search engine’s result page. It also increases the amount of organic traffic to your site.
There are many types of SEO. Such as On-page SEO, Off-page SEO, Technical SEO, Local SEO, YouTube SEO, etc.
Social Media Marketing:
It is like its name, the marketing in social media platforms. Social media marketing mainly covers Facebook, Twitter, LinkedIn, Instagram, Snapchat, Pinterest, etc.
In this marketing, the advertisement reaches the people through these platforms. We can even reach the target audiences through it. It’s a very beneficial digital marketng for any business.
In marketing, email is another platform where we can spread our business. It’s an old and effective way of digital markting. In a business, there’s always an official email.
That email can be used to send offers, events, promotions, etc. to the customers. It also includes welcome mail, confirmation mail, e-invoice, and many more.
This marketing is directly related to the product or the service that a business is providing. Creating related content is the main work here. But is very much effective in marketing.
The audience reads the content and can be aware of the product or the service. It also helps to increase the traffic of the website and brand awareness.